Gelato Cheese Company Are They in Compliance with the...

Introduction The purpose of this assignment is to consider whether or not Gelato Cheese Company should make any changes in order to be in compliance with the Civil Rights Act of 1964, and the Age Discrimination in Employment Act (ADEA). This paper will discuss the definition of Title VII, the Age Discrimination in Employment Act, and its application in employment decisions. In order to be employed at Gelato Cheese Company for its cleaning crew, it is required that you have a high school diploma/ or GED equivalent and at the present moment, the company whole cleaning crew is under the age of 30 and white. The case Gelato Cheese Company is a company that is a processor of cheese and it is sold throughout the United States, the†¦show more content†¦The reason why the Civil Rights Act of 1964 applies is because it has 100 employees in its cheese processing plant, which is above the minimum that is required for the Act to apply. The Gelato Company is involved in discrimination due to the fact that they hired an entire white cleaning crew, ignoring the fact that 25% of the minority that lives in Heartland Corners has a high school diploma, therefore showing that Gelato’s employment practice is extremely discriminatory and base their hiring of employees strictly on the race of the individuals. Age Discrimination in Employment Act â€Å"The Age Discrimination in Employment Act (ADEA) prohibited employers from discriminating against individuals who were 40-65 years old. The Act pertains to employers who have 20 or more employees for 20 or more calendar weeks(either in the current or preceding calendar year); unions with 25 or more members; employment agencies; and federal, state, and local government subunits†(Mondy, Wayne 2010 pg.62,63). Gelato Cheese Company’s entire cleaning crew is under the age of 30 and that makes them not in compliance with the Age Discrimination in Employment Act law. There are some major changes that need to be made at this company in order for them to not have law suits filed againstShow MoreRelatedMgt 515 Case 1 Gelato Eeo and Hrm2184 Words   |  9 PagesManagement 516 Module1 Case Study: Gelato EEO and HRM 2013 Professor: INTRODUCTION Companies operating in the United States need to be in compliant with Equal Employment Opportunity Commission (EEOC) regulations. There are many laws that are governed by EEOC regulations but in this paper, I will review Title VII of the Civil Rights Act of 1964 and the Age Discrimination in Employment Act (ADEA). I will apply these two laws to the Gelato company hiring practice operating out of Heartland

Why Math Is Important For Teaching Mathematics And How...

Math Philosophy Paper Math is developing concepts or standards that’s important for teaching mathematics to students from Pre-K to high school. In our changing world, those who understand and can do mathematics will have significant opportunities and options for shaping their future. (NCTM 2000, p.50). The two important tools to be an effective teacher is knowledge of mathematics and how students learn mathematics. The purposes of math education effect our life since the time we were able to walk. We were taught how to count on our fingers to being able to write our numbers to ten. Then as we got older, concepts were more challenging and involved critical thinking to solve the problems. In society today, math is being utilized in simple to complex avenues such as grocery shopping, measuring, budgeting, investments, architecture, science and technology to name a few. If we take a look around our environment signs, buildings, bridges, streets and just the different patte rns and shapes all relate back to mathematics. My role as a math teacher in the classroom would be creating an inviting math environment for my students, being able to explain math to all my students in ways that they understand and model math in an effective way. I want to be a leader, share my knowledge, engage and challenge my students, support them, respect them, be positive and keep them interested in math. The qualities I would have as an effective teacher is the knowledge and skills and theShow MoreRelatedProcedural Lessons: Children and Mathematics1460 Words   |  6 PagesMathematics has become a very large part of society today. From the moment children learn the basic principles of math to the day those children become working members of society, everyone has used mathematics at one point in their life. The crucial time for learning mathematics is during the childhood years when the concepts and principles of mathematics can be processed more easily. However, this time in life is also when the point in a person’s life where information has to be broken down to theRead MoreMath Approaches: Traditional or Reform Essay1059 Words   |  5 PagesMath Approaches: Traditional or Reform Presently there is an argument regarding whether it is better to teach mathematics in a reform or traditional approach. Understandably, educators want to teach children in the best way that will benefit students as a child and a learner. Different people can argue that their approach is more effective than traditional methods, and likewise for the reform approach. However, research reveals that there are certain advantages and disadvantages to each teachingRead MoreThe Greek s Education System1173 Words   |  5 PagesClassical Greek Literature, grammar, history, and religion. Since the majority of the teaching time allotted was for literature, it made a huge impact on the education system since it left such a minuscule amount of time to teach mathematics. Internally, one of the main reasons that math has survived in Greek education system was because of â€Å"its flourish during antiquity (Gagatsis, Demetriadou 106).† Meaning that math grew during a time period of great ness in Greece and therefore was highly acceptedRead MoreHow Mathematics Has Changed My Life934 Words   |  4 PagesMaths is ubiquitous in our lives, but depending on the learning received as a child it could inspire or frighten. If a child has a negative experience in mathematics, that experience has the ability to affect his/her attitude toward mathematics as an adult. Solso (2009) explains that math has the ability to confuse, frighten, and frustrate learners of all ages; Math also has the ability to inspire, encourage and achieve. Almost all daily activities include some form of mathematical procedure, whetherRead MoreThe Understanding Of Reading Comprehension1501 Words   |  7 Pagescomprehension is to teach reading to students acquire reading skills to become independent learners. The strategies of teaching will be used to help students achieve their reading goals. In areas such as mathematics, developing teacher content knowledge has been a major concern because it is ge nerally accepted that teachers who know these subjects are better able to teach them. As teachers, we need to research strategies that can be used to teach students how to read in every content area. Our focusRead MoreThe National Council Of Teachers Of Mathematics ( Nctm ) And National Association For The Education Of Young Children860 Words   |  4 PagesCouncil of Teachers of Mathematics (NCTM) and the National Association for the Education of Young Children (NAEYC) stating that having high quality, challenging and accessible math education is essential for 3-6 years olds, creating a promising future for students. Within their daily classroom setting, there needs to be a research based curriculum that includes policies, organized support and appropriate resources. Essential Questions: Should teachers start incorporating math into all other subjectsRead More Technology in the Mathematics Classroom Essay1115 Words   |  5 Pagesin the Mathematics Classroom In today’s society, technology is advancing at such a rate that on can hardly stay ahead. Technology surrounds every person in civilization. To not use the technology that is readily available would be absurd. 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In recent years, researchers have done numerous cross-national studies to investigate the reason why students’ performancesRead MoreMath 213 Reflective Paper839 Words   |  4 PagesReflective Paper - Math 213 Math 213 is a class packed full of information valuable to the development of a professional math teacher. There were several major mathematical concepts addressed in the class ranging from problem solving, numeration systems and sets, whole numbers and their operations, to algebraic thinking, integers and number theory, rational numbers as fractions, decimals and real numbers, and proportional reasoning, percents, and applications. This class enhanced my understandingRead More Using Tangrams To Explore Mathematical Concepts Essay1639 Words   |  7 PagesMathematical Concepts Representations have always been a very important part of teaching mathematics. The visuals and hands on experiences help to aide the teachers by assisting them in relaying important topics and concepts to the students. By having a representation, the students are more likely to remember what they have learned, and recall the lesson when it comes time to take a test or do their homework. Within mathematics, many different manipulatives are used to enhance learning

Fish Oil Health Benefits Free Essays

Fish oil health benefits are exaggerated, says a new study appearing in the Canadian Medical Association Journal. And yet, it warns, increased consumer demand for fish oil is pushing fish populations to the brink. Medical scientists from St. We will write a custom essay sample on Fish Oil Health Benefits or any similar topic only for you Order Now Michael’s Hospital and the University of Toronto have teamed with researchers from the University of British Columbia’s Fisheries Centre and author Farley Mowat to closely examine the effects of health claims with regard to seafood. For years, international agencies concerned with health and nutrition have promoted seafood consumption. â€Å"Our concern is that fish stocks are under extreme pressure globally and that studies are still urgently required to define precisely who will benefit from fish oil,† says Dr. David J. A. Jenkins, a doctor at St. Michael’s Hospital and a professor at the University of Toronto Faculty of Medicine’s Department of Nutritional Sciences. Further, if we decide that fish oil supplementation is necessary for good health, then unicellular sources of ‘fish oil’ like algae, yeasts, etc, should now be used, as they are in infant formula,† adds Dr. Jenkins. While some studies have reported fish oil health benefits healthy benefits, others have failed to show a significant effect. But these negative studies are often ignored and the result has been increased demand for seafood by consumers in the developed world, often at the expense of food security in developing nations. Governments and industry tell consumers to eat more fish because it is healthy,† explains Rashid Sumaila, director of the Fisheries Economics Research Unit at UBC Fisheries Centre and study co-author. â€Å"But where do we get these fish? They are increasingly coming from the waters around Africa and other places where food security is a problem. † At best, fish oils are just one factor out of many that may reduce ailments such as heart disease and researchers found that people who do not eat fish, such as vegetarians, are not at increased risk of illness. Furthermore, dietary recommendations to consume more fish are incompatible with the sustainability of ocean ecosystems, according to a concurrent study recently published in the International Journal of Epidemiology. â€Å"For people in Canada or the US, or in the EU, eating fish is one of many possible options, both in terms of a tasty meal, and in terms of a balanced diet,† says UBC fisheries researcher Daniel Pauly. â€Å"For many people in developing countries, fish is often their only source of protein. It would be irresponsible for us to ‘triage’ food sources without verifying that fish oil indeed promotes human health. † Farley Mowat, co-author on this study, adds: â€Å"In the immediate future, human beings are going to have to find better ways to live. Our rape and pillage of the environment has to end before it becomes our end. The damage we have already done to life in the oceans is a prime example of our idiocy, and a last warning that we had better change our ways. â€Å" How to cite Fish Oil Health Benefits, Essay examples

Organizational Commitment in Plantation †Free Samples to Students

Question: Discuss about the Organizational Commitment in Plantation. Answer: Introduction: Every individual has his own needs and wants and they have a different attitude and behavior to achieve those needs and wants. An organization is a group of individuals who work together for achieving a goal. Thus, it is important to diagnose human behavior in an organization because it impacts the organizational effectiveness (Frederick, 2014). Organisation behavior can be defined as the systematic study of actions and attitudes of people that they demonstrate within an organizational setting. Organisational behavior basically focuses on two aspects behavior that humans demonstrate in the workplace. The other argument describes the organizational behavior as the field of study. To understand organizational behavior researchers can imply RED analysis i.e., recognize, explain and develop. This approach involves recognizing the areas that require concern, explaining the implications of each type of behavior in short-term and long term and the last is to develop practices and policies f or positive organizational behavior that help the organization to flourish (Kaifi, and Noori, 2011). It was clear in the definition that attitude is the key element for any kind of behavior. Attitude is nothing but a hypothetical construct. It represents the individuals like or dislikes for a certain thing (Wicker, 2010). In other words, attitude can be defined as a set of values beliefs and opinions that individual holds or develops over a particular thing. Attitude is either positive or negative. Attitude is an important element influencing behavior at individual, group and organizational level. Basic factors in a workplace that hold potential to influence the behavior of the individual group and organizational level are job satisfaction, job security, trust among group members and knowledge sharing and organizational commitment. Job satisfaction can be defined as the set of feelings that an individual holds for his job. Job satisfaction is directly linked to workplace turnover, life satisfaction, and job performance. Therefore it is the most important aspect influencing the behav ior. Job security can be defined as the sense of assurance that an individual holds towards his job. This assurance provides him the feeling of being shielded. It is important to have a high degree of assurance for a positive behavior (Susan, 2017). The important element at the group level is trust among group members and knowledge sharing. Today knowledge is considered as power. Therefore in the highly competitive atmosphere, there is an inverse relationship between knowledge sharing intention and degree of competition. Knowledge sharing in an organization can be facilitated through trust among the team members (Hassandoust, Logeswaran, and Farzaneh, 2011). Organizational commitment can be defined as the degree that demonstrates the devotion of employee towards an organization. Attitude towards organizational commitment describes whether employees improve their performance or will leave their jobs (Chung-Chieh, and Chen, 2013). Attitude regarding organization commitment predicts th e employee performance in coming future. It influences the behavior of the employee towards the work responsibilities. There are numerous theories that can be applied to organizational behavior in organizational settings. Some of these theories are theories of motivation and leadership. Many authors have given various theories on motivation. Some well-known theories of motivation are Maslows need hierarchy theory, expectancy theory, and equity theory. Maslows theory identified five need hierarchies these are physiological needs, safety needs social needs esteem needs and self-fulfillment needs. These needs are required to fulfill in a particular order (Kaur 2013). In the context of organizational behavior, these needs are the major factor that drives the individual behavior. If an organization expects a positive behavior from employees it should make sure that different levels of needs of employees are satisfied at different times. The next theory is expectancy theory. This theory was given by vroom and is focused on outcomes rather than needs. It is based on three elements Expectancy (efforts), Inst rumentality (performance) and Valence (reward) (Hsu, Shinnar, and Powell, 2014). Organizational behavior implications of this theory are management should assign equitable rewards with the jobs and employees will only choose to perform a job if they find that it will maximize their benefit. The next is equity theory this theory states that employees usually compare their jobs inputs and outcomes with others. If the employee finds that ratio equal it is perceived that equality exists. Organization behavior of the employee will be positive if the quality exists in the system. Management must take efforts to ensure transparency in the system. Leadership theories that can relate to organizational behavior are trait theory, path goal theory, contingency theory and behavioral theory of leadership. Various different leadership theories guide the leadership styles in organizational context. Every employee behavior is affected by different leadership style of their leader. A consultative or democratic style is more successful in driving out positive behavior. There are various problems that can occur in the organizational setting because of difference in behaviors, such problems can be solved with little efforts from the management. Some of the challenges faced by managers in managing the employees of different behaviors are managing workforce diversity, resolving conflicts, managing the issue of changing demographics of the workplace, workplace issues and challenges, managing cultural diversity, employee rights, and privacy. Todays organization welcomes employees from all genders, nations, race, and ethnicity. The growing diversity in the workforce also implies a difference in their behaviors. Managers need to identify and respect the differences to manage them effectively. Responding to those references positively will ensure high performance. Conflicts may arise in the organization due to contrasting behaviors these issues can be resolved if the managers intervene before worsening of the situation. Managers need to understand the persp ective of both the parties and then reach to any conclusion. One sided decision can bring negative results for employee performance (Kashyap, 2016). Recent researches have shown developments in the field of organizational behavior. The focus of researchers has shifted to the aesthetic sphere of the organization. The role of Anthropology is also given due importance. Study of leadership has also emerged as an important part of the organizational behavior study. According to some studies, leadership plays a vital role in determining the organizational behavior. It is suggested that the leadership style of manager determines the behavior of an employee at the workplace. Few studies have identified that if the leaders considerate the employees will be more committed to the organization. The research shows that improvement in the supportive and directive style of leadership can improve the organizational commitment (Mahdi, Mohd, and Almsafir, 2014). According to Lunenburg (2010), leadership is only important when substitutes are not available. When there are self-directed teams, effective reward system, autonomous groups and self-leadership there is less important for leadership. The author also states that importance of leadership can be reduced but cannot be completely eliminated (In the recent year's anthropology has become more influential for the context of organizational behavior. Anthropology has helped the researchers to develop understanding about human activities. It determines major differences between humans of different nations in the organization. Anthropology influences the field of organizational behavior to a large extent because it gives an understanding of topics such as organizational cultures, rituals, and environment. An anthropologist studies the culture from different perspectives thus helpful in identifying the organizational behavior in different cultures (Hudelson, 2004). Thus it can be seen that anthropology and leadership concepts and theories have become the basis for the study of organizational behavior. Another important concept in the field of organizational behavior is the concept of positive organizational behavior. It was given by Luthans in the year 2000 (Parent and Lovelace, 2015). This concept applies the positive human resource psychology and strengths that can be measured and developed for improving performance at todays workplace.this concept focuses on the positive side of human behavior.It focuses on strengths and psychological capabilities rather than the weakness. This concept is different because it does not an emphasis on what is wrong it emphasizes on what is good or positive. These strengths and capabilities are hope, emotional intelligence, well being, happiness, optimism etc. The above-stated developments are just a few noticeable changes in the evolution of the concept of organization behavior overall with the change in management and organizational structures the concept has also evolved. It can be concluded that organizational behavior is an interdisciplinary approach. It is a major contributing factor in organizational performance. Organisation behavior contributes to the human resource management. It recognizes, explains and develops human behavior at the workplace. Attitude is an important component in determining the behavior of an employee at the workplace. Attitude can be negative or positive. Attitude plays a vital role in determining organizational behavior at individual, group and organizational level. Job satisfaction, trust in the group members, knowledge sharing and organizational commitment are the organizational factors that influence organizational behavior. Theories from various concepts can be applied to organizational behaviors such as leadership and motivation. The concept of organizational behavior has evolved over the years. Concepts of anthropology and leadership are gaining much dominance in the field. Another noticeable development in the fiel d of organizational behavior is the concept of positive organization culture which merges positive psychology to the organization. In todays context, the challenges have increased for the organization. Knowledge of behaviors helps the organization to deal those challenges. References Chung-Chieh, L. and Chen, C.J., 2013. The relationship between employee commitment and job attitude and its effect on service quality in the tourism industry.American Journal of Industrial and Business Management,3(2), p.196. Frederick, P.R.H., 2014. Organisational Behaviour and its Role in Management of Business.Global Journal of Finance and Management,6(6), pp.563-568. Hassandoust, F., Logeswaran, R. and Farzaneh Kazerouni, M., 2011. Behavioral factors influencing virtual knowledge sharing: theory of reasoned action.Journal of Applied Research in Higher Education,3(2), pp.116-134. Hsu, D.K., Shinnar, R.S. and Powell, B.C., 2014. Expectancy theory and entrepreneurial motivation: A longitudinal examination of the role of entrepreneurship education.Journal of Business and Entrepreneurship,26(1), p.121. Hudelson, P.M., 2004. Culture and quality: an anthropological perspective, viewed on 31 August 2017 from https://academic.oup.com/intqhc/article/16/5/345/1822533/Culture-and-quality-an-aanthropological-perspective Kaifi, B.A. and Noori, S.A., 2011. Organizational ssbehavior: A study of managers, employees, and teams.Journal of Management Policy and Practice,12(1), p.88. Kashyap, D., 2016. Organizational Behaviour Issues Faced by Todays Manager, viewed on 31 August 2017 from https://www.yourarticlelibrary.com/organization/organizational-behaviour/organizational-behaviour-issues-faced-by-todays-manager/63755/ Kaur, A., 2013. Maslows need hierarchy theory: Applications and criticisms.Global Journal of Management and Business Studies,3(10), pp.1061-1064. Lazaroiu, G., 2015. Employee Motivation and Job Performance.Linguistic and Philosophical Investigations,14, p.97. Lunenburg, F.C., 2010. Substitutes for Leadership Theory: Implications for University Faculty, viewed on 31 August 2017 from https://www.nationalforum.com/Electronic%20Journal%20Volumes/Lunenburg,%20Fred%20C.%20Substitutes%20for%20Leadership%20Theory%20FOCUS%20V4%20N1%202010.pdf Mahdi, O.R., Mohd, E.S.B.G. and Almsafir, M.K., 2014. Empirical study on the impact of leadership behavior on organizational commitment in plantation companies in Malaysia.Procedia-Social and Behavioral Sciences,109, pp.1076-1087. Parent, J.D. and Lovelace, K.J., 2015. The Impact of Employee Engagement and a Positive Organizational Culture on an Individuals Ability to Adapt to Organization Change. Susan, J., 2017. Organizational Change and Employees Resistance.International Journal of Innovative Knowledge Concepts,3(7). Wicker, D., 2010. Attitude is #1: An Interactive Guide to Determine the Correct Attitude in Real-life Situations. AuthorHouse.

Apec Essays - Asia-Pacific Economic Cooperation, APEC Peru

Apec The question is Can the Canadian government maintain its committment to globisation without comprimising its stand on human rights and why or why not? The answer is no. Canada's committment to globalization comprimises it's stands on human rights for different reasons. The main reason being APEC. The following paper will ague just that and how Apec is causing many problems in societies all over the world. APEC is a grouping of 18 economies which aims to impose a free trade zone in the Asia-Pacific region. Despite the rhetoric, there is nothing free about free trade. It is the forced changing of rules to benefit corporations at the expense of people, governments and the environment. As Joan Spero, the US Undersecretary of State for Economic Affairs said, APEC has a customer. APEC is not for governments, it is for business. Through APEC we aim to get government out of the way, opening the way for business to do business. The Termination of our Social Safety Net In theinternational market, there are cut backs made on employment insurance, welfare, education and health care are they are made under the excuse of luring investment. Any word of increasing taxes is extinguished by corporations forewarning to withdraw for a preferable business environment. Regardless of the skyrocketing profits, corporate contributions to tax revenues have plumetted from 50% in the 60's, to less than 8% today. It is suspected that it'll be sooner then later that Canada will adopt the impoverished American model - no safety net, just cold concrete. APEC has nagative effects on the Environment APEC and Free trade agreements like it, reduces international environmental standards by making the process of moving between states easier for businesses. In order for there to be compition, countries are obliged to slacken their environmental regulations to the lowest they can be by law. Canadian mining industries, which have been know as some of the bigest global polluterson the planet, have been abusing trade agreements like APEC by transfering to countries where they may operate without being disrupted by environmental protection. Free trade has already granted a ghastly amount of power to businesses, permitting them to effect government policy. The Corrotion of Human Rights Secretary of State (Asia Pacific), Raymond Chan, expresses our governments position, affirming that discussion of human rights and social development might impede progress on economic and trade issues. We give praise to and give special treatment to mass murderers such as Jiang Zemin of China andGeneral Suharto of Indonesia, when APEC pays a visit. Jiang Zemin was compliant in the Tiananmen square massacre, referring to it as much ado about nothing, and was liable for the heavy crackdown that ensued. Suharto is accountable (among other things) for the appeals from dissidents in both countries, Canada withholds their position on human rights and refuses to take a stand against it's abuses. (1) In order to save their reputation, Canadian government puts through constructive engagement. Constructive Engagement is a policy that allows the people of Canada to believe that the Canadian goverenmet is concerned with human rights, when in reality, it is business that they are really conscened with. Constructive engagement, for Canada, means voting againast or abstaining from every UN resolution condemning Indonesia's invasion of East Timor. However, we persist in the selling of weapon parts to the Indonesian military. Ultimately, Constructive engagement means we have a fatal fall back from life or death issues. (2) We should perhaps examine what's happening on our own territory, in addition to giving support to dissidents overseas. Canada and the US are recongized as profesionals in the area of maltreatment of native peoples. There's no democracy in APEC Although it's only been sice 1989 that APEC has been around, most people have probably only heard about it recently due to it's arrival in Vancouver. This is not surprising as APEC functions through closed door meetings of politicians, big business representatives, bureaucrats, and academics. The APEC Business Advisory Council (ABAC), is the only institutional presence in APEC, that is not apart of the government. ABAC is made up of CEOs. Those who are affected most by APEC's policies have no say in APEC deliberations and policies. APEC does not function in isolation unlike some other organizations. Fundamental

Foot Locker Marketing Plan

Foot Locker Marketing Plan Executive Strategy Within the past year China has eclipsed Japan to become the second largest economy in the world making it a potential high yield market for Foot Lockers expansion into new international markets.Advertising We will write a custom essay sample on Foot Locker Marketing Plan specifically for you for only $16.05 $11/page Learn More Various studies examining the market in China have shown that the Chinese have developed a certain hunger for international brands with fashions and food being among the most highly sought after items in the Chinese market today.  Other U.S. based companies such as Wal-Mart Inc. have actually successfully opened up various branches in China with great success. In fact recent industry data shows that the branches of Wal-Mart located in China are among the highest earners of the companys international ventures with various high priced retail items quickly being bought as a result of a greatly enriched Chinese economy . It is based on this that it can be seen that in roads into the Chinese market is a viable step for the company, one which would help to raise company revenues in light of the deteriorating sales in U.S. based markets as a result of the 2008 financial crisis and the resulting deterioration of the U.S. economy as of late. The primary market objective of this plan is to properly establish the Foot Locker brand in the Chinese market as a retailer of top of line, high quality and original footwear. The primary financial objective of this plan is to reach sales of at least $2.2 million to $3 million during the first year of operations of a single Foot Locker branch in the local Beijing market. Current Marketing Situation Foot Locker is one of the worlds largest retailers of foot wear in the world with branches located in 20 countries and with a yearly revenue of roughly $4.85 billion dollars. Right now Foot Locker is about to enter into the lucrative Chinese market where the appetite fo r foreign brands makes it an ideal location for subsequent company expansion as seen by the successes of other foreign brands that have attempted forays into the Chinese market.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Unfortunately, one of the inherent problems with selling brand name items in China is the fact that most retailers face stiff competition from counterfeit brand name goods that are ubiquitous throughout Chinas various shopping centers and markets. In fact China is the source of the majority of fake brand name sneakers that are being sold in various global markets that actually undermines the business models of our stores in those areas. Selling within China presents itself with its own risks due to the fact that not only would Foot Locker have to compete with other brand retailers in the area the company would need to convince its customer base that buying or iginal brand name sneakers is comparatively better compared to buying cheap knock offs. Market Description Foot Lockers market in China consists of consumers in the middle and upper tier of Chinese society, namely the new class of Chinese elite that have emerged as a result of the boom in Chinas economy. This specific segment of the population has been known to spend thousands of dollars on various brand named goods such as fashion accessories, clothiers, cars shoes etc. It must also be noted that this particular segment of the population is not as discerning as compared to Foot Lockers customer segments in the U.S. and Europe. Various studies examining the buying habits of the Chinese elite show that they tend to buy products based on the brand and the value and rarely take into account product longevity, actual performance in competitions etc. As such, this particular consumer base presents itself as a potentially lucrative market for the higher priced items that the company curre ntly has in stock.Advertising We will write a custom essay sample on Foot Locker Marketing Plan specifically for you for only $16.05 $11/page Learn More In Foot Lockers Chinese market customers will have the option of choosing from several brand name sneakers such as Nike and Reebok however in order to distinguish ourselves from the competition and to cater to the buying preference of the chosen market segment Foot Locker branches located in China will retail only the most expensive types of athletic sneakers available from various brands. The reason behind this is rather simple with the current proliferation of cheap knock offs in the Chinese market and the fact that the elite market segment the company has chosen to cater to only favors the most exclusive and expensive products, Foot Locker will be able to distinguish itself from the competition by stocking products that will not only look better than competing retailers in the area but it will be highly unlikely that there would be imitations of that particular type of product since it has been shown by various studies that Chinese manufacturers that produce knock offs usually do so on only specific types of shoe types and largely avoid the more expensive to produce varieties that Foot Locker will stock in its stores. Product Review The products that the company will primarily focus in selling to the Chinese market are name brand athletic shoes by the following companies: Nike, Puma, Reebok. Other high quality shoes of the distinct non-athletic type will come from the following companies: Converse, Everest, Dr. Martin. Competitive Review An examination of the local Chinese market in Beijing shows that stores that utilize the proposed business model for Foot Locker shoe sales in Beijing are actually a rarity. In fact most shoe sales that occur over there usually sell moderately priced products and never delve into the higher range of sneaker types that are available in some of the c ompanys U.S. based retail locations. It is due to this that entry into the Beijing market should prove to be rather seamless and profitable due to the proposed marketing strategy that targets the more affluent members of Chinese society. It must be noted though that an examination of the local Beijing market reveals that one of the greatest impediments to business success of brand name goods is the fact that they are often quickly copied by local manufacturers and cheap knocks offs are churned out by the dozen and sold in various local markets.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More In fact it can even be said that the main competitor of Foot Locker in this particular case isnt other brand retailers but rather the counterfeit product industry that could possibly copy products available at Foot Locker and sell them at a far lower cost. Their business strategy revolves around copying items sold at certain stores that have created sufficient public interest and demand. While it is unlikely that they would be able to copy the design and materials to every minute detail experience in this particular aspect of the counterfeit industry has taught the company that most counterfeiters can and usually do produce a product that at least looks somewhat like what is being sold in our stores. Since they dont need to pay the same fees as our branded stores have to this enables them to undersell their prices at significantly lower prices which affects the bottom line of the company. It is estimated that that counterfeit shoe industry alone has cost the company millions of doll ars in potential sales and as such our entry into their home turf so to speak creates numerous potential problems that should be addressed in the future. Distribution Review For Foot Lockers China based operations distribution will first be tested through a single Foot Locker area within Beijing in order to test the market compatibility of the Foot Locker brand and the proposed method of targeting the selected consumer market. No other distribution partners will be included in this particular venture due to the fact that Foot Locker usually focuses on selling foot wear via its own retail outlets. One potential method of distribution could involve a partnership with Wal-Mart wherein the Foot Locker brand could be incorporated into several of its stores within the China market however such a plan have to wait to till proper market establishment has been accomplished and it has been judged that China is a viable location for future expansion. Strengths, Weaknesses, Opportunities and Th reat Analysis While Foot Locker has various strengths at it disposal which have proven themselves time and again as the company has entered in new retail markets in the U.S. and other foreign countries one of the companys major weaknesses is the lack of brand awareness within the Chinese market. While most people in China have a passing familiarity with brands such as Nike, Reebok and Puma they have little knowledge of Foot Locker as the ideal location to buy brand name sneakers. On the other hand it must be noted that China does possess potential as an ideal market for the Foot Locker brand and as such despite threats from sources of competition such as the counterfeit product industry entry into the Chinese market should not be backed out on. Strengths 1. Quality of Products Sold. One of the inherent problems with the current Chinese market is the fact that the proliferation of fake footwear within the country has made people rather skeptical as to the durability and overall quali ty of particular types of athletic shoes. By presenting the target market with original, high quality and durable products Foot Locker will be able to make itself stand out from the competition due to the fact that not only will our products outlast the fakes sold in the market but their quality is far better as well. 2. Pricing. While it may be true that in comparison to the counterfeit product industry Foot Locker is at price disadvantage however due to our long term relationship and contracts with several of the major brands, Foot Lockers prices are still far better and more ideal compared to similar types of original branded shoe wear sold in other establishments in the area. It is due to this that it can be assumed that given enough time consumers within the Chinese market will be able to properly discern the price advantage of shopping at Foot Locker as compared to other retail locations. 3. Brand Awareness of Products. Several of brands of the items we have for sale such as N ike, Puma and Reebok are actually quite well known in various international markets due to the marketing tactics of our suppliers. It is due to this that entry into the China market should prove to be a rather smooth transition due to presence of brand awareness already in the area. Weaknesses While Foot Locker has various strengths attributed to its name in various retail markets it does have several weaknesses that need to be taken into account before venturing into the market in China. 1. Lack of Awareness of the Foot Locker Brand. While the Foot Locker brand has been well established in the U.S. and in 20 countries abroad the fact remains that there is a distinct lack of awareness of the brand name itself in the China market. The reason for this is due to the fact that Foot Locker has not ventured into this particular market in the past and the company has always been a U.S. based corporation that has made in-roads into foreign markets only within the past decade. It is due to t his that various marketing campaigns will need to be established in order to raise brand awareness in the Beijing area. 2. Higher Priced Items Compared to Local Chinese Brands. Due to the presence of various manufacturing facilities and the fact that the Chinese population has had a hunger for western goods various local Chinese brands of foot wear have appeared within the market in China. Such items, though of relatively low quality, do have lower prices as compared to the items that Foot Locker has for sale in its U.S. and international retail locations. One method, as mentioned earlier, of resolving such an issue is to focus more catering to the Chinese elite namely the newly rich population demographic in China that have a distinct hunger for named brand goods. By appropriately modeling the Foot Locker business structure in order to take into account the need to cater to this specific market it is expected that Opportunities In the current Chinese market Foot Locker can take adv antage of 3 major market opportunities that are available: 1. Increased demand for foreign brand named goods. One of the current trends in global retailing has been an increase in the amount of brand named goods sent to China. As Chinese incomes increase as a direct result of the outsourcing industry the end result has been a marked upgrade in the types of products normally purchased by the Chinese population. This in effect has encouraged various manufacturers to export their products into China in order to take advantage of this apparent market boom and in effect making substantial profits over the increased demand. 2. Higher Income Threshold of the Chinese Market. With the recent expansion of the Chinese economy to that of the second largest in the world this has in effect created a whole new generation in the Chinese population that is flush with monetary assets. This in effect has actually resulted in comparatively higher volume purchases of brand name goods and services as com pared to other countries in the world. An examination of the car manufacturing industry shows that aside from the U.S., China is its largest market for top of the line cars due to the relatively higher income threshold of the new Chinese elite. This presents itself as a gold opportunity for Foot Locker since entry into this new market could result in significantly higher profits for the company as a result of a relatively rich Chinese populace. 3. Lower Operating Costs in China. Comparing to operating costs in the U.S., Europe and other Asian markets China has a significantly lower operational cost. This is due to the fact that costs in relation to the various salaries of workers are actually far lower than the going rate in various markets resulting in significant savings over time in terms of comparative employee salaries between branch locations in China and the U.S. Threats In the Chinese market the company faces 3 main threats to its proper establishment: 1. The prevalence of t he counterfeit product industry. As mentioned earlier one the main threats to the entry of the company into the Chinese market is the current prevalence of the counterfeit product industry in China. With various manufacturers within the country easily counterfeiting goods that legitimate retailers sell this presents itself as a problem for Foot Locker since the likelihood of the companys own product selection the proposed Beijing area may be copied as well resulting in a significant reduction to company profits. One possible method would be to locate the proposed retail outlet in of Beijings exclusive shopping enclaves in order to ensure that the potential for product counterfeiting remains low. 2. Current retailers already in the market. While retail outlets such as Foot Locker are not as prevalent in China as they are in other countries the fact remains that various international retailers such as Wal-Mart do actually exist in the area. While they may not have as wide a product se lection as compared to Foot Locker they do have better brand awareness and prevalence in the Chinese market which presents itself as a problem that the company will need to overcome in order to entice people to buy their branded shoes from Foot Locker instead of other locations 3. Prevalence of E-commerce Shopping in China. One of the current trends in China today has been the prevalence of E-commerce shopping through various China based sites for E-commerce. While Foot Locker does have its own online retail site a lot of Chinese seem to prefer shopping from locally based sites as compared to international ones. As a result this current trend does present itself as worrying factor since online retailing does have significant advantages over the traditional retail model that the company is going to utilize for its expansion into China. Objectives and Issues While daunting the following objectives have been created for the first year of entry into the Chinese market where Foot Locker will attempt to test the waters so to speak and determine the viability of China a new area for continued expansion. First Year Objective To attain revenues of $2.2 million to $3 million within the first year of operations in Foot Lockers primary flagship store in China that will be established in Beijing. Should the project prove to be successful subsequent expansions will be undertaken in Shang Hai and other cities within China Issues One of the major issues that needs to be addressed is the fact that the Foot Locker brand name is still relatively unknown in China. As such extensive advertising campaigns and product promotions need to be created in order to drum up interest for stores opening. Another issue that must be taken into consideration is the fact that foreign markets have their own cultural sensitivities that need to be taken into account before a venture is launched. For example when Pepsi first expanded into the Chinese market its advertising slogan of we bring life wa s translated rather humorously into we bring your dead relatives back from the grave. It is due to rather unfortunate cases such as this that when operations are established in China the company needs to make sure that proper translation and cultural sensitivities are followed in order to properly incorporate Foot Locker into the local Chinese business community. Marketing Strategy Foot Lockers marketing strategy in its entry into Chinese market is to position itself on the basis of high quality and exclusivity with the various shoe models and types available at the store being of the highest quality and rarely found in other stores within China. The companys primary target consumers will be the relatively young Chinese elite who emerged from the recent economic boom in China to become one of the highest spenders in the country to date. The ages demographic for this particular segment of the population are men and women aged 14 to 30 who are part of the relatively affluent upper cla ss of Chinese society or the relatively well-off Chinese middle class. In order to reduce revenue costs and to make the company more distinct from its competitors in the local market such as other retailers and counterfeiters the company will not stock any of its low priced shoe selections such as those found in several of its U.S. locations rather the company will instead stock only the latest and most sought after shoe models for that particular year. The reason behind this is to help establish the Foot Locker as the place to go for the young and affluent to purchase exclusive shoes that people would be hard pressed to find anywhere else thus catering to their sense for style and exclusivity. Positioning Utilizing quality and brand name distinction Foot Locker will position itself as the best place to buy foot wear within the initial Beijing market. This will be done by stocking the highest quality athletic foot wear that are available from our various suppliers and advertising ou r exclusivity as the best and only place to buy shoes of this particular type and quality within China. Product Strategy Should the flagship store in Beijing prove to be successful the company will expand into locations such as Shang Hai and Guang-Jo city as well as various urban centers that have opened up within the past few years as a direct result of the continued expansion of Chinas economy. Similar to the business model utilized in Beijing these stores will stock similar high quality athletic shoes targeting the same consumer demographics however these stores will be smaller than the flagship store present in Beijing and in fact will not stock as complete an assortment of shoes as the main store. The reason behind this is the fact that establishing various retail outlets in different cities within China still brings with it a certain level of uncertainty. It is due to this that the amount of stock that the company should bring in upon initial expansion should be limited in ord er to ensure that should the worse come to pass the cost of lost revenue to the company will not be as high as it could have been. Pricing Strategy As mentioned earlier the pricing strategy the company will employ in its initial expansion into the Chinese market is to stock only high value shoes. This means that shoe prices will average $50 to $200 or more depending on the make and model of the shoe and if it is in limited supply. The reason behind stocking such high value merchandise is to better distinguish the company from the various retailers and counterfeit goods sellers that emphasize low prices. By stocking high quality and high priced goods not only does this send out the message that only a certain amount of people can afford shoes here but it also creates a certain form of exclusivity that various commercial studies have shown is an integral aspect of the buying behavior of the new Chinese elite. Distribution Strategy In this particular case product distribution and sale will all be done through the initial Foot Locker retail outlet located in Beijing. Should this prove to be successful subsequent retail outlets will also be opened in other cities all of which will be under the Foot Locker brand. Foot Locker itself utilizes the re-seller business model wherein the company buys shoes en masse from the shoe manufacturers such as Nike. The company doesnt actually make the shoes itself and as such other distribution partners beyond that of the companys retail outlets will not be a necessity. Marketing Communication Strategy As mentioned earlier one of the inherent problems with doing business in China is the fact that Foot Locker is a relatively unknown brand within the Chinese market. In order to remedy this particular situation carefully created and culturally sensitive TV and online campaigns will be created that specifically target the upper and middle class demographic for shoe sales within the Beijing area. Viral marketing will be utilized as well in the form of various interesting online videos promoting the opening of the store. Not only that a certain contest will be set up on the stores opening day similar to that of the Amazing Race but it will be held within the city of Beijing. The winners will be given $25,000 thousand dollars and their pick of any shoe within the store. It is assumed that by combining all these elements enough consumer interest will be generated resulting in high amount of sales during the 1st year of operation of the store. Marketing Research Utilizing market research Foot Locker will try to discern which particular shoe styles, designs and prices are the most desired by our selected niche market. This will be done through various online surveys, market tests and focus groups in order to help develop the initial conceptualization of the store. Further more the company will test the brand awareness of certain types of shoes in order to see which brands are more prevalent in the minds of the Chinese populace in order to stock those particular brands and minimize lost revenue through the purchase of shoes that consumers within China wont buy. Further more various consumer satisfaction surveys will be utilized in order to determine the reaction of various consumers towards the establishment of the store. In order to actually get people to fill out the surveys a small competition will be held wherein each individual survey submitted per person will act as raffle coupon for a select pair of shoes within the store. This should at least encourage people to fill out the surveys and submit them. Marketing Organization In this particular case the responsibility of determining proper marketing strategy and direction will be headed by a locally hired advertising firm that specializes in promoting foreign brands to Chinese consumers. The reason behind this is the fact that Foot Locker is still rather inexperienced when it comes to properly marketing its products within the Chinese consumer market as such professionals who actually have experience in the matter need to be hired in order to ensure the establishment of proper precedent regarding proper procedures and strategies in marketing to the local populace. Actions Programs The opening of Foot Lockers new retail branch will be March 2012 and as such the following program of events has been created in order to give a better impression as to the needed timeline of events and actions. January During the start of the year Foot Locker will begin construction on its new flagship store for its Chinese market in Beijing and as such this will be the period when the hiring process will begin in order to find capable individuals for both managing the store and being customer service representatives within the store itself. February On February Foot Locker will start its aggressive ad campaign in Beijing by buying several advertising segments on local Chinese channels in order to advertise the up and coming opening of the sto re. A local advertising firm will also be used in order to help coordinate efforts in spreading the word of the stores opening through print ad campaigns and viral network advertising. It is estimated that this initial ad campaign will cost between 130,000 to 150,000 thousand dollars in order to achieve full market saturation. During this period training should also commence for the various customer service representatives as well as the managers of the store. March The opening of the store will be done in the middle of the month as such this gives ample time to help complete the advertising campaign to help inform the selected consumer demographic that the store is opening on the 15th and that they should expect it due to the Beijing Amazing Race that will be promoted by the company. By the 15th the preparations should all be in place and the start of the Beijing Amazing Race should commence indicating the successful opening of the store. April During this particular month various operating standards should be finalized such as proper handling of merchandise, customer assistance and the various nuances that come with the new opening of a retail establishment in a foreign country. May By May a new $25,000 advertising campaign should be instigated in order to drum up further interest in the store and increase its profile in the public eye. In order to do so more viral marketing campaigns will be established along with several print ad campaigns in various popular Chinese magazines. June By this month the entire process should be completed and a smooth flow of both customers and operating efficiency should be underway in order to make the campaign a success. Budgets The total first year sales revenue from the Foot Locker pioneer store in Beijing should reached $2.2 to $3 million dollars by the end of the 4th quarter sales period. With a variable cost of $50 to $200 and above per shoe the company will need to stock at the very least 30,000 pairs of different kind s of shoes in order to meet potential demand. In total this could cost $1.5 million for the price of the stock alone thus the break even point in this particular case is $1.8 million due to the costs of the advertising campaign and subsequent operating costs incurred by the end of the 4th quarter. Controls In order to ensure that proper guidelines regarding sales etiquette and the quality of the products are assure the store will implement strict guidelines regarding proper customer service and product handling in order to ensure customers feel welcomed within the store and get the best products possible. Atkinson, William. Doing Business In and With China: The risks are great, but so are the rewards. Risk Management (00355593) 51.3 (2004): 24-28. Business  Source Premier. EBSCO. Web. Caron, Joseph. The business of doing business with China: An ambassador reflects.  Ivey Business Journal 69.5 (2005): 1. MasterFILE Premier. EBSCO. Web. Chapman, James C., and Xu Wanli. The Road t o China: Ten Key Lessons for Doing  Business in China. Licensing Journal 28.7 (2008): 8-12. Business Source  Premier. EBSCO. Web. Cohen, George. One Billion Customers: Lessons from the Front Lines of Doing  Business in China. Booklist 102.2 (2005): 15. Literary Reference Center.  EBSCO. Web. Cunningham, Margaret G., Daniel B. Cunningham, and Daewoo Park. Reflections on  Doing Business in China: A Case Study. International Journal of Management  25.1 (2008): 119-123. Business Source Premier. EBSCO. Web. Kivela, Jaksa, and Leung Lin Fung-Lin. Doing Business in the Peoples Republic of  China. Cornell Hotel Restaurant Administration Quarterly 46.2 (2005): 125-152. Business Source Premier. EBSCO. Web. Kriz, Anton, and Byron Keating. Doing Business in China: Tips for an Outsider. China Review International 16.1 (2009): 1-17. Literary Reference  Center. EBSCO. Web. Lam, M. (2009). Beyond Credibility of Doing Business in China: Strategies for Improving  Corporate Citizens hip of Foreign Multinational Enterprises in China. Journal of  Business Ethics, 87137-146. Nelson, Christina. Cost of Doing Business in China Rises. China Business Review  38.1 (2011): 14. Business Source Premier. EBSCO. Web. Paine, Lynn S. The China Rules. Harvard Business Review 88.6 (2010): 103-108.  Business Source Premier. EBSCO. Web. Pan Fan, K., and K. Zhang Zigang. Cross-cultural Challenges when Doing Business in  China. Singapore Management Review 26.1 (2004): 81-90. Business Source  Premier. EBSCO. Web. Sarah Timson, et al. China: Looming large. Chemical Week 173.8 (2011): 29.  MasterFILE Premier. EBSCO. Web. Sun, Catherine, Sharon R. Barner, and Harold C. Wegner. China 10-Point Patent  Checklist: Integrating patents into an overall business strategy for a Western  manufacturing entity in China. Journal of Commercial Biotechnology 15.3  (2009): 245-250. Business Source Premier. EBSCO. Web. Weidenbaum, Murray. Doing Business with CHINA. USA Today Magazine 135.2738  (2006): 18. MasterFILE Premier. EBSCO. Web. Whaley, Mary. Doing Business in China: How to Profit in the Worlds Fastest Growing  Market. Booklist 103.21 (2007): 15. Literary Reference Center. EBSCO. Web. Woetzel, Jonathan R. A guide to doing business in China. McKinsey Quarterly (2004):  36-45. Business Source Premier. EBSCO. Web.

Compare and contrast any two energy sources, for example solar and Essay - 1

Compare and contrast any two energy sources, for example solar and coal, in terms of cost and safety - Essay Example On the other hand, non-renewable energy sources like coal have adverse impacts on the ecological system as well as individuals’ health. This is because it significantly contributes to pollution and triggers global warming. Therefore, it is not safe to use coal and other non-renewable energy as power source. Renewable energy sources are infinite energy resource and this implies that they never run out. This report compares and contrasts these two sources of energy in relation to cost and safety. This report is well structured and coordinated to ensure that all the ideas presented flow smoothly. Both primary and secondary sources have been used exhaustively to acquire important and relevant information to write this report. The information has also been acquired though surveys, telephone, mail as well as internet surveys. Extensive research has also been conducted to make this report effective. Coal is not expensive as compared to solar energy, but again solar energy costs are dropping. Coal may not be expensive but it requires expensive air pollution controls such as mercury because it emits higher levels of carbon dioxide. It has a higher environmental impact from mining and burning since the carbon dioxide released during the process contributes to global warming and creates acid rain (Evans 2005, p.138). Coal mining has always been known to be dangerous and associated with many problems (Britton 1977, p.118). Moreover, coal as a source of energy is a significant contributor to acid rain and global warming and this is directly linked to its pollution ability because it emits major greenhouse gases that play a leading role in triggering global warming and climate change. Solar energy is somehow cheap because sunlight is usually free when available (Chiras 2014, p.363). Solar energy does not generally cause pollution but there are some emissions associated with the manufa cturing,

How too conduct an accident investigation in the workplace Essay

How too conduct an accident investigation in the workplace - Essay Example Once at the scene take photographs and examine the site thoroughly for any possible causes of the accident or underlying causes that may have attributed to the event. For example if the site itself is an open plan work-room, describe the layout of the room with the position of all furniture, noting whether it was fixed or movable and in what condition it is in. Take a note of all, if any, cables and wiring and their location in regards to the accident, also note the type of lighting in the room, and if there are any bulbs or lights not working in case the room dimmed enough to cause an accident. Note what type of flooring the room has, if it carpeted or tiled and if there are any frayed or loose edges, or if the floor is made of polished wood or linoleum, if so is it polished enough to cause a person to slip. Is there any possibility of spilt liquids or leakages from over head pipes or under floor pipes. Once the site has been investigated and thoroughly examined the next stage is to interview the injured person or persons and any witnesses present or involved in the accident, including those who had a role after the event. Keep a copy of the report to hand, but as the injured party to describe the event prior to and leading up to their having the accident.

Homosexuality in Britain Essay Example | Topics and Well Written Essays - 500 words

Homosexuality in Britain - Essay Example According to the article, the orientation for preference to same sex relations remain covert as it was categorized as criminal in nature to expose homosexual acts, in private or in public, even by consenting adults prior to 1969. There was no organization in England promoting for any homosexual reform that it waited for American ideals of homosexual liberation to emerge. Despite the British laws prevailing to be predominantly homophobic, homosexual content in English literature still remained sporadic, depending on the creativity and restraint of the writer. British literature had patiently waited for fourteen years since the Wolfenden Report of 1953 recommending that homosexual behavior between consenting adults in private no longer be criminalized in England, before they can freely express homosexual content in their literary works. It is my personal contention that the issue of homosexuality remains to be controversial in other parts of the world until contemporary times. What American culture had promoted in terms of liberalizing homosexual behavior was readily accepted in other Western civilizations. Some Eastern culture remains to be still conservative in openly accepting homosexual acts given the cultural values and beliefs, especially pinning on religious orientations. In literature, however, I support freedom of creative expression including the writing of homosexual content conforming to ethical frameworks. Wanton disregard for the readers’ morals would render their literary work utterly improvident. I share Jeremy Bentham’s belief that in writing about homosexuality, one must weigh â€Å"the pleasure of consensual homosexual relations against the pain or harm it causes the general public†¦ by causing no harm to others, homosexuality is justified by the pleasures of those who practice it.† (glbtq, 2002,

Impact of Photoshopped Images on Teenagers

Impact of Photoshopped Images on Teenagers Do photoshopped images affect the way teenagers feel about themselves? Do you ever just read through a magazine or just walk through the local Mall and see posters of men or women, young children, even infants with no flaws? Well majority of this advertisement is thanks to photoshopping. So how does photoshopped images affect the way teens feel about themselves? (Choices: The Award Winning Health Life Skills Magazine for Teens,,Debate: Does Photoshopping images Hurt Teens? November/December 2014 Issue.) Back in 2012 a girl started a petition against photoshopped photos in a popular teen magazine, and 84,000 signed, clearly were tired of being fed lies! Use your voice through the internet and social media to demand that companies stop using photoshop for good. Everyone knows that perfection does not exist in this world. So when you open a magazine and see a model or celebrities believe me that their flawlessness is made from photoshopping the images. So dont compare yourself to todays models and celebrities because its their job to look good by using photoshop. The biggest threat to ourselves self-esteem is ourselves. Stop comparing yourself to theirs and start recognizing how good you look. Three Facts about Photoshopping: (Choices: The Award Winning Health Life Skills Magazine for Teens, Debate: Does Photoshopping images Hurt Teens? November/December 2015) In 2013 Israels Photoshop law went into effect. It requires that digital alterations to make models appear thinner be disclosed along with the images or ads. The truth in advertising Act was introduced in congress in 2014. It passed, it would require the government to come up with a strategy to reduce the use of altered images in advertisements. According to a 2014 survey nearly three quarters of young women edit photos of themselves before posting them to social media. More than half of men do the same. Studies have shown that women or girls who read or look at any fashion advertisement or magazines can have a negative effect on their self-esteem. I think that the three facts stated above are really important that they remain enforced still to this day. All companies who use photoshopping to alter any features on a person especially a teenager should make the public aware that it was done. Also they should get the permission from parents of teenagers before any photoshopping images are done and get posted to the public by any advertising on the social media. I feel like companies make it not as clearly visible or known to the public about photos that have been altered. Its usually in very fine print and hard to find on the image or ad. Its very important to teach our young children about the truth behind the images that surround them. Letting them see behind their photo spreads and the advertisements can help control the negative effect of these images. Todays media plays a big part of todays society. The media informs us on everything that is going on in the world. Which includes the new products that are on the market. The media can also have a negative effect on society, especially on teen girls. Their struggles of body image issues, self- esteem, and acceptance is brought out the most when they look at how perfect and flawless women look in magazines, advertisements, commercials, posters, and bill boards. All of the perfect things they see in the media are photoshopped. A method that gives teen girls a perception of what they have to look like to be categorized as being beautiful in todays society. (Huffington Post, New York, NY, Oct. 2014 Issue) A lot of teen girls today put themselves down when they look at a photoshopped ad, they feel as if they arent beautiful. This is the main reason why photoshopping needs to be banned. Perfection doesnt exist. No matter how many photoshopped ads there are in magazines, all women and teen girls are beautiful in all shapes, sizes, and forms. Companies need to stop using photoshop and promote women for who they really are without photoshoping any of their features. I dont understand why some parents feel that they need to alter their teenage or young childrens photos. Especially if they know that their photos are being photoshopped to look better in the eyes of their parents. I think this caused low self-esteem and this is what causes a lot of teenage depression and suicides. At young ages children should be accepted for who, and what they look like not for what someone wants them to look like. Some of the alterations that can be photoshopped are anything from whitening teeth, removing br aces, acne, and altering breasts on photos. Three of the most common mental-health problems among girls are eating disorders, depression or depressed mood/self-esteem. They are linked to the presentation of women in the media. Forty two percent of girls I grades 1-3 want to be thinner. Fifty three percent of 13 year old girls are unhappy with their bodies. By the time theyre 17, girls have seen 250,000 TV commercials telling them they should be aspired to be a sex object or have a body size they can never achieve. Seventy eight percent of 17 year old girls are unhappy with their bodies. Thirty percent of high school girls and 16 percent of high school boys suffer from disordered eating. Eating disorders have the highest mortality rate of all mental illnesses. (Day, Lori, Newburyport, MA, 14 April 2014) SUMMARY: Life should be about who you are and not any type of photoshopping to make you something that you are not. I have learned from this research assignment that photoshopping can destroy teens self-esteem, and cause major emotional breakdowns. Be comfortable with your natural body appearance. WORKS CITED: Choices: The Award Winning Health Life Skills Magazine for Teens. (Debate: Does Photoshopping images Hurt Teens?) November/December 2014 Issue Day, Lori, Newburyport, MA: Educational Psychologist, Consultant, and Author of Her Next Chapter: (Why Photoshopping Is a Matter of Life and Death for Many Girls) Huffington Post, New York, NY (Photoshop: The Ugly Truth About Pretty Pictures) 11/11/2014 Updated 1/11/2015 Huffington Post, New York, NY (What We Miss When We Photoshop School Pictures) 10/06/2014, Updated Aug 03, 2015 GOOGLE SEARCHS: (06 Feb. 2017 15 Feb. 2017) Do Photoshopped Images Make You Feel Bad About Your Own Looks? https://learning.blogs.nytimes.com//do-photoshopped-images-make-you-feel-bad- Self Esteem Act: US parents push for anti-Photoshop laws Daily Mail www.dailymail.com/Self-Esteem-Act-US-parents-push-anti-Photoshop-law Oct. 2011 The Self Esteem Act: Parents push for anti-Photoshop law in U.S. Photoshop: The Effect On Teen Girls and Why It Needs to be Banned www.radicalparenting.com//photoshop-the-effect-on-teen-girls-and-why-it-needs-to May 30, 2012 Self-Esteem and Girls: The Medias Role | Building Self-Esteem www.healthyplace.com/blogs/buildingselfesteem//self-esteem-in-girls-the-medias-rol Aug 30, 2012 The photoshop effect | Feature Article 2013-12-03 GhanaWeb www.ghanaweb.com/GhanaHomePage/NewsArchive/The-photoshop-effect-294006 Dec 3, 2013 The Ugly Truth Behind Pretty Pictures | Common Sense Media https://www.commonsensemedia.org/blog/the-ugly-truth-behind-pretty-pictures May 2014

Knowledge, Experience, and Morality in The Sufi Masters’ parable The Tale of the Sands :: essays research papers

The knowledge and experience that is gained through everyday life forms the basis of wisdom. Wisdom can be attained through numerous ways. For example, it can be created from performing a personal mistake. Lessons can be learned from those mistakes, which in turn, form knowledge and experience. The Sufi Masters’ parable â€Å"The Tale of the Sands† illustrates how knowledge can be attained from other people. The Stream of Life gains knowledge, experience, and morality from passing through the desert to its destiny. Knowledge is one of the many building blocks of wisdom. For example, the sand gives information to the Stream of Life by telling it to â€Å"be absorbed by the wind† (930). The sand is providing advice to the stream on how to solve its predicament. Knowledge is being passed from the sand to the stream. The stream is now gaining more knowledge, which builds upon its growing wisdom. Furthermore, the sand advises the stream to â€Å"let the wind carry you over the desert and towards your destination† (930). The stream is expanding its own knowledge even more with the help of a supplementary set of instructions from the sand. The stream is constantly getting wiser after comprehending every piece of knowledge that has been given to it. Understanding builds upon insight of the individual that comprehends the actual knowledge. Experience is an elemental unit of wisdom. For example, the Stream of Life runs through â€Å"the far-off mountains†¦and through the countryside† (929). The stream gains experience by going through the mountains and countryside. The wisdom of the stream is constantly growing from overcoming the obstacles of crossing the mountains and countryside. Moreover, the stream â€Å"raised his vapor into the welcoming arms of the wind†¦ which gently carried it over the desert† (930). The stream is now conquering another obstacle in its path to its destination. It is gaining the experience of having the wind deliver it over the desert. Another essential part of wisdom is experience. The morality of the situation is also a key part of wisdom, morality leads to wisdom overtime. For example, the Stream of Life asks itself, â€Å" ‘how do I know if this is right’?† (930). The stream is questioning itself that if letting the wind carry it over is the right thing to do. It is not sure if the action that is about take place is moral. Furthermore, the sand gives moral thought before it â€Å"extends the riverside all the way to the mountain† (930). Knowledge, Experience, and Morality in The Sufi Masters’ parable The Tale of the Sands :: essays research papers The knowledge and experience that is gained through everyday life forms the basis of wisdom. Wisdom can be attained through numerous ways. For example, it can be created from performing a personal mistake. Lessons can be learned from those mistakes, which in turn, form knowledge and experience. The Sufi Masters’ parable â€Å"The Tale of the Sands† illustrates how knowledge can be attained from other people. The Stream of Life gains knowledge, experience, and morality from passing through the desert to its destiny. Knowledge is one of the many building blocks of wisdom. For example, the sand gives information to the Stream of Life by telling it to â€Å"be absorbed by the wind† (930). The sand is providing advice to the stream on how to solve its predicament. Knowledge is being passed from the sand to the stream. The stream is now gaining more knowledge, which builds upon its growing wisdom. Furthermore, the sand advises the stream to â€Å"let the wind carry you over the desert and towards your destination† (930). The stream is expanding its own knowledge even more with the help of a supplementary set of instructions from the sand. The stream is constantly getting wiser after comprehending every piece of knowledge that has been given to it. Understanding builds upon insight of the individual that comprehends the actual knowledge. Experience is an elemental unit of wisdom. For example, the Stream of Life runs through â€Å"the far-off mountains†¦and through the countryside† (929). The stream gains experience by going through the mountains and countryside. The wisdom of the stream is constantly growing from overcoming the obstacles of crossing the mountains and countryside. Moreover, the stream â€Å"raised his vapor into the welcoming arms of the wind†¦ which gently carried it over the desert† (930). The stream is now conquering another obstacle in its path to its destination. It is gaining the experience of having the wind deliver it over the desert. Another essential part of wisdom is experience. The morality of the situation is also a key part of wisdom, morality leads to wisdom overtime. For example, the Stream of Life asks itself, â€Å" ‘how do I know if this is right’?† (930). The stream is questioning itself that if letting the wind carry it over is the right thing to do. It is not sure if the action that is about take place is moral. Furthermore, the sand gives moral thought before it â€Å"extends the riverside all the way to the mountain† (930).

American Life During & After the Cold War

American life during and after the cold war American life in the cold war†¦ How was it? I will start off by telling you why the cold war is called the cold war. The term â€Å"Cold war† is used to describe the relationship between America and the Soviet Union after world war two from 1945 to 1980. Neither side ever fought the other because the consequences would be too appalling. Although they did ‘fight’ for their beliefs using client states who fought for their beliefs on their behalf.The Cold War was to dominate international affairs for decades and many major problems occurred –like the Cuban Missile Crisis, Vietnam, Hungary and the Berlin Wall being just some. For many the growth in weapons of mass destruction was the most worrying issue. This was a huge and one of the biggest worries of the American people along with many others. Although the American life was full of worries and tribulations during these time, there was also major cultural, soci al and economic changes for the better to.The Cold War touched many aspects of American social and cultural life, from the civil rights movement to survivalism, from Hollywood to the universities. The civil rights movement of the cold war where very interesting. The Cold War added some push to the Civil Rights Movement. . As a result of this, the African Americans came together with the some of the whites in the United States to protest against racisim that was real in the US. For quite some time during the world war, a few African Americans had united to fight for equal rights aswell but did not do so well.After the world war, quite a number of the civil rights movements came into the limelight though. A significant period in the civil rights movements occurred between the years 1950s and 1960s when strong civil rights groups were formed and Martin Luther king Junior became the head of these civil rights pressure groups. This movement and many like it had a lot of influence on Amer ica and how they lead to an improved approval of constitutional rights. Even though the government was trying to silence the anti racism protesters leaving outside America.Could Cold War Have Been Avoided?America tried to look like they where all to perfect at home. President Truman felt that as a result of the cold war that was intense between the US and the Soviet Union, it was important that social increases were made in order to put the US at an advantage in this battle. As a result of this, the president's committee on civil rights was formed; this policy looked over the need to tackle the civil rights issues in the country since it was seriously snooping with the country's international relations and appearance.The U. S. was declaring its democracy to be the best and most effective way of running a country and was claiming and trying to show to the world that Communism reduced human rights and individual freedoms. The irony was that in the U. S. , despite our so called â€Å" ideal† form of government, these rights and freedoms were being denied to American citizens right at home! , most particularly African Americans. This obviously did not go unnoticed by the higher ups in the government or by African American leaders.It made for an uncomfortable hypocrisy throughout the Cold War, and was used as an arguing point by some leaders of the Civil Rights Movements. It was rather absurd to have the United States trying to shape discrimination in the other countries while it could not handle the discrimination within its own walls! But it makes more sense. America did not just randomly decide to be nicer to black people in the 1960s, instead of the 1920s or the 1890s. Instead, it ended segregation because not doing so would badly damage the fight against communism.Civil Rights was therefore not just the right thing to do, but also vitally important to the national interest. Saying all of this is not to talk bad about the accomplishments of the Civil Righ ts movement, or to ignore the fearlessness of its leaders. Civil Rights was probably the best thing that happened to the United States during and after the cold war. It fundamentally changed the country from a system based upon bullying to what it is today. The American natural survivalism during the cold war was pure instinct. There was always controversy with nuclear warfare.There is the morality of using nuclear weapons. They were many scared for their life during the cold war. They knew if either the Soviet or U. S. made a wrong move toward the other, they would be wiped out. After the Soviet Union exploded its first atomic bomb in 1949, the American public was understandably nervous. They were aware of the destruction that individual atomic bombs did to the Japanese cities of Hiroshima and Nagasaki. (Boyer 145) But the general public did not know a lot yet about the risks of radiation and fallout.One of their methods was to involve schools. Teachers in selected cities were enco uraged to conduct air raid drills where they would suddenly yell, â€Å"Drop! † and students would need to kneel down under their desks with their hands over or around their heads and necks. Some schools even distributed metal â€Å"dog tags,† like the ones worn by World War II soldiers, so that the bodies of students could be identified after an attack. Many of the people where skeptics of â€Å"spies†. Russian spies to be more specific. In the 1950s, the U. S. was a scary place.Many people were convinced that a Communist plot to overthrow the government was about to happen and saw conspiracies in every side they turned or looked. As much terrible fears that where going on at the time, there was still time for fun and games. Escapes from the humble bow. American movies represented a lot of truth’s , scares and fiction of the American life. Or in other words presents films that reflect the anxieties, values, and beliefs of Cold War culture. Hollywood was often a target of the â€Å"bad Americans â€Å" because of the variety of ideas expressed through movies and television.Movie actors that starred in films that were not within the norms of traditional American life were said to be Communist sympathesizers who were attempting to brainwash Americans through propagandists movies. Producers crafted movies with broad audience appeal. A lot of the movies where about â€Å"A menace lurks beneath a tranquil surface. † ( boyer 133). I believe this is where the big part of people looking over there shoulder or not trusting a lot of people came from. A propaganda fear the movies put into the American culture.

Free Essays on Race-Related Reality

Race-Related Reality There is no nation in the world that holds racism in greater horror than the United States. The whole fabric of our land seems to be backed by racial factors. For hundreds of years, minorities, blacks in general, have been openly discriminated against not only in social settings but in the workplace and private settings. No matter how many measures have been taken to try and end the problems of racial discrimination, it is still alive and well as we speak. Racism is, indeed, a national obsession. Universities are on full alert for it, newspapers and politicians denounce it, churches preach against it, and America, the land of the free, is full of it. Many people wonder will it ever go away or is it something that we as a people will just have to learn to accept. In the article, â€Å"My Secret Life as a Black Man†, Anthony Walton talks about how his race is a huge factor in his everyday life. The way he lives his life seems a bit awkward to the people around him. For example, his family members and piers do not always agree with his goals for the future or the type of things he likes to do with his time. Growing up, Anthony liked school and reading books the arts, things which some blacks, his parents in general, said were not â€Å"true to his kind†, He also encountered and incident with a black woman while he and a Caucasian friend going for a walk. The lady began to criticize the two as they walked together saying that he thought he was too good to have a relationship with a black woman when all the time he was only walking with a friend who happened to be Caucasian (Walton). So, how does one respond to discriminatory acts as the one that Anthony experienced? In his case, he simply ignored the remarks that were made towards he and his friend, but what sometimes simply ignoring the acts does not always cool the pressure as in the case of a black news director and her date in a white owned restaurant. T... Free Essays on Race-Related Reality Free Essays on Race-Related Reality Race-Related Reality There is no nation in the world that holds racism in greater horror than the United States. The whole fabric of our land seems to be backed by racial factors. For hundreds of years, minorities, blacks in general, have been openly discriminated against not only in social settings but in the workplace and private settings. No matter how many measures have been taken to try and end the problems of racial discrimination, it is still alive and well as we speak. Racism is, indeed, a national obsession. Universities are on full alert for it, newspapers and politicians denounce it, churches preach against it, and America, the land of the free, is full of it. Many people wonder will it ever go away or is it something that we as a people will just have to learn to accept. In the article, â€Å"My Secret Life as a Black Man†, Anthony Walton talks about how his race is a huge factor in his everyday life. The way he lives his life seems a bit awkward to the people around him. For example, his family members and piers do not always agree with his goals for the future or the type of things he likes to do with his time. Growing up, Anthony liked school and reading books the arts, things which some blacks, his parents in general, said were not â€Å"true to his kind†, He also encountered and incident with a black woman while he and a Caucasian friend going for a walk. The lady began to criticize the two as they walked together saying that he thought he was too good to have a relationship with a black woman when all the time he was only walking with a friend who happened to be Caucasian (Walton). So, how does one respond to discriminatory acts as the one that Anthony experienced? In his case, he simply ignored the remarks that were made towards he and his friend, but what sometimes simply ignoring the acts does not always cool the pressure as in the case of a black news director and her date in a white owned restaurant. T...

9 English Words You Might Not Know Have Spanish Origins - ProofreadMyEssays Academic Blog

9 English Words You Might Not Know Have Spanish Origins - ProofreadMyEssays Academic Blog 9 English Words You Might Not Know Have Spanish Origins It is Cinco de Mayo soon, so we thought it was about time to look at some English words drawn from Spanish. While some words have obviously Spanish origins, like â€Å"churro† or â€Å"fiesta,† we’re going to focus on terms you might not realize have Hispanic roots. Incidentally, will someone please remind us to throw a â€Å"churro fiesta† soon? It sounds like it would be an awesome/delicious party. 1. Creepy Crawlies: â€Å"Cockroach† Nobody likes to think about roaches if they dont have to, so you might not have considered where the term â€Å"cockroach† comes from. But the English as we know it is a version of the Spanish word cucaracha, which spread during colonial times. Pretty, aint he? [Photo: Sharadpunita] Lots of other animals get their names from Spanish too, including the alligator (el lagarto), the albatross (alcatraz), and mosquitoes (the diminutive of mosca, meaning â€Å"fly,† with mosquito literally meaning â€Å"little fly†). Given this range of beasties, it’s almost a shame the word â€Å"menagerie† is French. 2. Culinary Delights: â€Å"Chocolate† and â€Å"Cannibal† OK, so maybe this one isn’t so surprising. Chocolate comes from cocoa, after all. And the Spanish â€Å"chocolate† is itself borrowed from the Aztec word xocolatl. Sweet, Aztec deliciousness [Photo: SKopp] But there’s still an impressive number of American English words for foodstuffs that come from Spanish, including â€Å"banana,† â€Å"potato,† â€Å"jerky† and â€Å"tuna.† In case all this has made you hungry, it might be worth noting that â€Å"cannibal† also comes from the Spanish caribal. Which is a decidedly less delicious etymological claim. 3. Windy Weather: â€Å"Hurricane† and â€Å"Breeze† The term â€Å"El Nià ±o† clearly has Spanish origins, but did you know that other weather words do too? â€Å"Hurricane,† for instance, is adapted from the Spanish huracan, while â€Å"breeze† comes from the Old Spanish briza. Come to think of it, it probably makes sense that the language of a nation known for exploring the world in sail boats has a lot of words for different kinds of wind. When youre being shipwrecked, its important to know the type of storm youre going to die in. 4. Wild West: â€Å"Cowboy† and â€Å"Ten-Gallon Hat† If you ask around the world, most people would agree that there’s no image more American than a cowboy sipping Coca-Cola. They would therefore be surprised to find out that â€Å"cowboy† is originally a direct translation of the Spanish vaquero. Coca Colas advertising department seems to agree. Plenty of other Wild West words have Spanish origins too, including â€Å"ranch,† â€Å"rodeo† and â€Å"bronco.† Our favorite has to be â€Å"ten-gallon hat,† which is named after a mishearing of the Spanish word galà ³n, meaning â€Å"braid,† rather than anything to do with its capacity to hold water. 5. Literary Contributions: â€Å"Quixotic† and â€Å"Lothario† As well as words borrowed from Spanish, American English uses some words inspired by Spanish writers. The brilliant-but-deluded title character of Miguel de Cervantes’ Don Quixote, for instance, gave us the word â€Å"quixotic,† meaning â€Å"hopeful but impractical.† With Don Quixote and Sancho Panza, Cervantes prefigured the buddy movie. Another lesser-known term spawned by the same novel is â€Å"lothario,† which means â€Å"a man whose chief interest is seducing women.†

The Role of Government in Economic Recession, Fiscal Policy Essay

The Role of Government in Economic Recession, Fiscal Policy - Essay Example Government spending in the 2nd quarter increased by 11% and this spending affected the car industry and the housing market. Inventory also declined in this quarter and this reduced the GDP by 1.39%, however when aggregate demand increases the inventory level is also expected to increase. According to the congress budget office the 3rd and 4th quarter level of GDP is expected to improve due to increased government spending and a 1.6% growth rate is expected. However the recovery process is expected to take longer given that those consumers are faced with high unemployment rate, high debt levels and restricted borrowing. (Alan Rapperport (2009)) The article highlights the role of government in a recession, a recession is characterized by high unemployment rate, declining GDP level and reduced aggregate demand, from the article expansionary fiscal policy has been used to aid the economy out of the recession. However this has resulted into budget deficits which are expected to reach 11.6% of GDP this year. Fiscal policies include government spending and taxation, in a recession an expansionary fiscal policies is used, this policy measure involves increased government spending that help increase aggregate demand. ... above diagram as the level of government spending is increased then the aggregate demand curve shifts upward from aggregate demand 1 to aggregate demand 2, this results into an increase in the level of GDP from Y1 to Y2. From the US economy case the government has increased the level of spending in order to increase the level of employment and GDP. This is evident where the level of GDP in the 3rd and 4th quarter is expected to increase and the decline in new unemployment benefits claims and the reduction of in the unemployment benefit individuals. (Alan Rapperport (2009)) Increased government spending results into high inflationary pressure in the economy, as a result monetary policies that aim at reducing the inflationary pressure are used, these policies include increasing interest rates and increasing reserve ratios. From the article it is evident that the monetary policy rule used is restricted borrowing which aids in reducing the inflationary pressure. (Phillip Hardwick (2002)) Conclusion: The above analysis shows the role of fiscal policies in a recession, it analysis the policy measures that the US government has undertaken and their impacts. It is evident that the level of government spending has increased and this has resulted into increased budget deficit. This measure has helped reduce the level of unemployment in the economy and also has stimulated aggregate demand. The recovery process is expected to take longer given that consumers are faced with restricted borrowing, increased debts and high unemployment. Reference: Alan Rapperport (2009) US GDP contracts by 1% in Second Quarter: published august 27th 2009 Phillip Hardwick (2002) Introduction to modern economics. Prentice Hall publishers: New Jersey. Article 2: This article

Zapp Essay Example | Topics and Well Written Essays - 250 words

Zapp - Essay Example This is essential as it involves understanding the needs and issues that face other individuals. This principle can be applied in the sense that an individuals working as a team understands the concerns of the team members in order to work effectively and for the team or individuals within the team to be zapped. Through the process of understanding the concerns of other individuals effective measures are able to be applied in dealing with such concerns whenever they arise. Another important principle in Zapp that an individual may apply to zapp themselves involves asking for assistance in terms of problem solving. Whenever problems arise for instance within an organization an individual should engage other employees in the problem solving process. This is crucial as through seeking of assistance ideas, suggestions and information will be shared by the employees. Hence, in order for an individual to be zapped there should be sharing of information in relation to solving various issues within the organization as this will boost the morale of

Auditing failures and quantitative measurement of materiality Essay

Auditing failures and quantitative measurement of materiality judgement - Essay Example This may be resulting due to the intentional or unintentional involvement of the auditor in accepting serious misstatements from the company professionals. Large number of factors can be defined as the causes of the audit failure. However, broadly following four categories engulf almost all aspects of audit failure. First and foremost is the failure on the part of the auditor to ensure the compliance of reporting financial statement with the Generally Accepted Accounting Principles (GAAP) or standards of audit. An evidence in the survey reported that nearly 49% of the audit failure resulted due to inability of the auditor to fully comply with the GAAP and GAAS rules. For example, Ernst & Young in USA has recent been charged to pay around USD two million for violating PCAAOB rules of auditing in the audit of its client Medicis Pharmaceutical Corporation (Public Company Accounting Oversight Board, 2012). In the referred case, E&Y remained the external auditor of the company for nearly 20 years and financial statement of 2008 is found to have clear distortion from GAAP rules. The second reason that results in the failure of audit include the due involvement of the auditor. This results when auditor issues due report that warrants compliance of the financial statement with the set standards and principles. ... d penalizes the auditor for the reason that failure ultimately results due to the lacking on the auditor’s part (Peursem, Zhou, Flood, and Buttimore, 2007). It is evident that auditors’ firms usually end up paying the penalty without agreeing or denying the charges (Peursem, Zhou, Flood, and Buttimore, 2007; United States Securities and Exchange Commission, 2013). The third aspect of the audit failure results when an auditor intentionally or intentionally ignores the investigation requiring component of the financial statement due to having some financial interest in the organization. In almost all cases of the audit fraud, the auditors are investigated for supporting fraud in lieu of having direct and indirect financial interest in the organization or negligence. According to the Peursem, Zhou, Flood, and Buttimore, (2007) with respect to the case of Adelphia, Deloitte had a financial interest in the company as it was largest and long terms standing in the clientele li st of the Pittsburgh office of Deloitte. The case of GTGI also faced this issue when auditor relied heavily on the information provision by the management representatives. Auditor in this case ignored the need of giving exploratory assessment to the revenue and other related components of the financial statement. Finally, the most common aspect of effect is having some personal relationship with the client or entity for which the auditor is providing a service. Such relationships result in impacting the audit activity than having normal business relationship in independency. For instance, Peursem, Zhou, Flood, and Buttimore, (2007) have reported the case of Adelphia also claimed that many partners of the audit firm had a relationship with Adelphia and the family member of the management of the